alanmiller's blog

Farewell to RAEL

A big thanks to Hazel, Betsy, Mia, Chris, the other interns, and everybody else at RAEL for an awesome summer! I picked up social media and newsletter skills and learned how to write targeted content for a specific audience. I really enjoyed the individual attention and responsiveness to personal needs, as well as the emphasis on skill-building. Getting to work from home some days was also a big plus! Thanks again to the folks at RAEL for a fun internship experience.

Intro to calls itself "The Social Network for Sustainability." It allows you to link up with like-minded individuals and nonprofit organizations that are working toward solutions to the issues you care about.

1. Go to and make sure to sign up as an individual. Choose up to ten issue areas in order to personalize your experience.

Common Newsletter Image Mistakes and Why Our Green Media Resources Gallery Rocks

Here are some commonly made mistakes when finding images for the CoolCalifornia Challenge newsletter:

1. No image source provided. It's extremely important to give the photographer credit for his or her image! Ideally, the author's name should be a hyperlink to his or her photography homepage and the source website (in this case, Flickr) should be a hyperlink to the page where the image is located.

How to Crop an Image to a Square in Adobe Photoshop CS5

Here at the CoolCalifornia Challenge, our standard newsletter image size is 150 x 150 pixels. But what if you've found an image that is significantly larger than 150 x 150 pixels? You may want to use that image in the future, in a larger size and higher resolution. In Adobe Photoshop CS5, it's possible to crop an image into a square without specifying pixel size or resolution, giving you a high quality image (which can also be scaled down to 150 x 150 pixels for a newsletter).

An Introduction to Facebook Insights

Once your Facebook Page reaches 30 Likes, Facebook will begin to provide you with Insights. Not at 30 Likes yet? Get there! Ask your coworkers and friends to Like your page, and then come back here.

1. First, go to your Facebook Page (make sure you're using Facebook as the Page rather than your personal profile). If you scroll down and look at your previous posts, you'll see that Facebook now tells you how many people saw each post.

How to Shorten URLs and Track Stats Using

Don't have enough characters on Twitter to post full links? Wanna see how many of your followers are clicking links in your tweets? is a URL-shortening service and stats tracker provided by the website StumbleUpon.

1. First, you'll need to create a StumbleUpon account at

2. Go to and log in with your StumbleUpon username and password.

3. Enter the URL you wish to shorten. Click "Just Shorten"

An Introduction to Reddit

So you’ve never used Reddit before. Or, maybe you browsed through it a few times but found the site confusing. I'm here to tell you that you can use Reddit to discover forums about anything and everything and to promote your causes.

1. Go to to get to the front page of Reddit. You can browse all you want without making an account, but you must have an account if you want to post something. Click on the “register” hyperlink near the upper righthand corner of the page.

Climate Capitalism Book Review

Climate Capitalism: Capitalism in the Age of Climate Change was written by L. Hunter Lovins and Boyd Cohen and released in 2011. In the book, Lovins and Cohen argue that businesses can profit from reducing their carbon footprints and adapting to climate change. They back up their argument with many facts and case studies, and frequently cite other books as evidence.

How to Schedule Tweets Using HootSuite

HootSuite is a free online service that allows you to manage your organization’s multiple social networking profiles. Here’s how to schedule a tweet to post to your Twitter account at a later date and time:

1. Go to and create an account. Add the social networking profiles you would like to manage.

How to Use the Creative Commons Image Search

It's half an hour until your deadline and you desperately need a free picture of a ceiling fan that you will crop and put in your newsletter. You're nowhere near a ceiling fan and you don't have time to find one and take a picture of it.

Don't worry, you can use Creative Commons Search to find images that you can legally crop and use. Here's how:

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