Messaging Sustainable Behavior 101

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Our favorite resource on communicating sustainable behavior:

Berkeley Bright Green: Promoting Sustainable Behavior (PDF)

Treat this as a reference of best practices any time you are presenting data, framing issues, marketing and especially for changing behavior.

Every public-facing written document we write should align with this when possible because it doesn't matter how good your data is if you don't get and keep attention, make the issues relevant and provide a clear and compelling call to action!