Yes, YES! I agree with you.

YES! and its 50 scientifically proven ways to be persuasive seem pretty accurate to me. It is interesting to read about what is physiologically going in our heads that leads to our actions. I must admit that some of the actions described that we do in response to postings, I didn’t want to admit to. However, after taking a step back and observing my actions, I noticed that a lot of my actions are influenced by the way something is presented and by the action of others.

For example, when you step into a wildlife sanctuary, the idea of leaving trash behind seems absolutely absurd seeing as there is not a speck of litter present. However, when you enter into the realm of the city, it is much easier to avoid lookin at the negative side affect of littering. This is because there is usually a large amount of trash everywhere. So people see this as an excuse to keep on littering and just ignore the trash can right next to them. (Now keep in mind, just because I am saying this, it doesn’t mean I litter! I promise I don’t.) I have also noticed that people follow what their peers do. On public transportation, you move with the crowd. You watch what other people do and you make sure to follow as a way to remain as a subtle element in the crowd.

I think this is what I like about YES!. It made me aware of my own actions. Another example is in Chapter 5, “When does offering people more make people want less?” This is a terrible problem I run into all the time! Often I find myself too overwhelmed by all the choices presented to me all at once. If I am at a restaurant with too many choices, I usually get frustrated. Too many options and I can’t decide what to choose because they either all sound good or I just don’t want to go through the giant list. So by giving the customer minimal choices is a better tactic for sales I think.

Another great persuasive technique YES! touches on is the use of positive statistics. Nobody wants to hear about who is not doing what. We want to hear about who is doing something because it gives us a reason to join in. Personally, I find that negative statistics bring awareness, but they do not encourage me to act always. As much as I hate hearing that a certain percentage of people don’t recycle, it makes me question how much my contribution to recycling would really help. However, when I hear the amount of people who do recycle, I suddenly feel obliged to become a part of that percentage.