YES!

Yes! Yes I know how to be more persuasive after reading Yes!: 50 Scientifically Proven Ways to Be Persuasive. One of the most interesting thing I’ve learned through the book is that people often choose alternatives that are compromise choices, not the high-end or the low-end. Well this all seems pretty obvious, right? What I like about psychology is that some of the concepts the book teaches me seem pretty intuitive, but I never really know them, but I do (this sounds a little bit like an example of hindsight bias but anyways that’s not the point). When I go to the supermarket to buy apples, I usually pick the ones that are neither the cheapest or the most expensive. Why? Well, I’m a college student and I don’t have enough money, so I won’t choose ones that are highly priced; however, I’m not choosing the cheapest ones because well, for me, half the time cheap equates to poorer quality. I guess one of the implications of this idea is that perhaps, if given three options—be vegetarian a day/ week, 2 days/week, 4 days/week—most people will end up choosing 2 days/week. Hence, in an attempt to change people’s behaviors but at the same time giving them choices, we should consider adding a more extreme choice that aligns with our ultimate intention so people will end up choosing the option closer to our aim.