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Yes! Robert Cialdini
Submitted by michelle_chang on Thu, 11/08/2012 - 09:25
My favorite anecdote that I've come across so far in Yes!: 50 Scientifically Proven Ways to Be Persuasive, is the one involving sticky notes. I find it so interesting how the simple gesture of a handwritten note on a stack of surveys can be more effective than just placing a blank note, or having no note at all. Adding that personal touch sends the message to the receiver that the task requested is important enough that the sender would take the time to say so in writing. It also puts a face behind the request, which gives it more weight.