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GIS: Applying Zipcodes to the U.S. Map in ArcMap 10

I recently started working on a project trying to spatially place different data sets and connect them visually with their respective zipcodes. However, what seemed like an easy task became very confusing quite quickly. I started off with zipcode data from the US Census Bureau. You can find the data I was working with for zipcodes here: http://www.census.gov/geo/www/cob/z52000.html.

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