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Farewell to RAEL

A big thanks to Hazel, Betsy, Mia, Chris, the other interns, and everybody else at RAEL for an awesome summer! I picked up social media and newsletter skills and learned how to write targeted content for a specific audience. I really enjoyed the individual attention and responsiveness to personal needs, as well as the emphasis on skill-building. Getting to work from home some days was also a big plus! Thanks again to the folks at RAEL for a fun internship experience.

Intro to calls itself "The Social Network for Sustainability." It allows you to link up with like-minded individuals and nonprofit organizations that are working toward solutions to the issues you care about.

1. Go to and make sure to sign up as an individual. Choose up to ten issue areas in order to personalize your experience.

An Inspiration

For all of those who have been following my blog, I am back from my exciting trip to India and had a blast! A quick update, this past summer was perhaps one of the most exciting ones I've had interning at RAEL for the CoolClimate team. I was so inspired by what I had learned that I just had to continue. So for the next couple of months I will be working on figuring out how to make all the amazing data RAEL has available online in a format that is easily downloadable. Hopefully, people will be able to simplify their GIS work that they do with data from RAEL!

Municipal Support Tool for Greenhouse Gas Mitigation: Vehicles (Poster, text only)

Abstract :In order for the US to effectively mitigate Greenhouse gas(GHG) emissions, governments at all levels must initiate reduction plans. This support tool is intended to assist municipal governments with their energy and resources (ERG) decisions. The support tool is focused on the replacement of vehicles in their city fleets, for more fuel efficient vehicles. The option for vehicles includes hybrids, electric, and traditional. The tool calculates the CO¬2 reduction and the financial benefit. Only carbon emissions are put in consideration.

Common Newsletter Image Mistakes and Why Our Green Media Resources Gallery Rocks

Here are some commonly made mistakes when finding images for the CoolCalifornia Challenge newsletter:

1. No image source provided. It's extremely important to give the photographer credit for his or her image! Ideally, the author's name should be a hyperlink to his or her photography homepage and the source website (in this case, Flickr) should be a hyperlink to the page where the image is located.

How to Crop an Image to a Square in Adobe Photoshop CS5

Here at the CoolCalifornia Challenge, our standard newsletter image size is 150 x 150 pixels. But what if you've found an image that is significantly larger than 150 x 150 pixels? You may want to use that image in the future, in a larger size and higher resolution. In Adobe Photoshop CS5, it's possible to crop an image into a square without specifying pixel size or resolution, giving you a high quality image (which can also be scaled down to 150 x 150 pixels for a newsletter).

An Introduction to Facebook Insights

Once your Facebook Page reaches 30 Likes, Facebook will begin to provide you with Insights. Not at 30 Likes yet? Get there! Ask your coworkers and friends to Like your page, and then come back here.

1. First, go to your Facebook Page (make sure you're using Facebook as the Page rather than your personal profile). If you scroll down and look at your previous posts, you'll see that Facebook now tells you how many people saw each post.

How to Shorten URLs and Track Stats Using

Don't have enough characters on Twitter to post full links? Wanna see how many of your followers are clicking links in your tweets? is a URL-shortening service and stats tracker provided by the website StumbleUpon.

1. First, you'll need to create a StumbleUpon account at

2. Go to and log in with your StumbleUpon username and password.

3. Enter the URL you wish to shorten. Click "Just Shorten"

Looking Back...

This summer has been packed with excitement, fun, and much learning. I got to work with the amazing CoolClimate team and interns, and as the graphic and web design intern, I got to work with nearly everyone. In the beginning of the internship, I only had my art skills to speak for me. However, by the end, I am glad to say that I have learned enough HTML, CSS, and JavaScript to code newsletters and webpages. I have learned more about designing for web as opposed to print. Moreover, I was able to contribute to something bigger, like the statewide CoolCalifornia Challenge.


And thus summer comes to an end. It was a lot of fun working with the CoolClimate team and interns, and I met some great people. I learned a lot about Excel and finding data, and also read about various green building certification schemes and cradle to cradle design, natural capitalism, community, and biomimicry through our intern book talks. The work that I did here will improve the local government decision support tool for reducing greenhouse gas emissions and help produce a consumption-based international household carbon footprint calculator.

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